China's Newsmakers: Official Media Coverage and Political Shifts in the Xi Jinping Era

Xi Jinping's rise to power in late 2012 brought immediate political realignments in China, but the extent of these shifts has remained unclear. In this paper, we evaluate whether the perceived changes associated with Xi Jinping's ascent - increased personalization of power, centralization of authority, Party dominance and anti-Western sentiment - were reflected in the content of provincial-level official media. As past research makes clear, media in China have strong signalling functions, and media coverage patterns can reveal which actors are up and down in politics. Applying innovations in automated text analysis to nearly two million newspaper articles published between 2011 and 2014, we identify and tabulate the individuals and organizations appearing in official media coverage in order to help characterize political shifts in the early years of Xi Jinping's leadership. We find substantively mixed and regionally varied trends in the media coverage of political actors, qualifying the prevailing picture of China's "new normal." Provincial media coverage reflects increases in the personalization and centralization of political authority, but we find a drop in the media profile of Party organizations and see uneven declines in the media profile of foreign actors. More generally, we highlight marked variation across provinces in coverage trends.