The politicisation of European integration in domestic election campaigns

How strongly is European integration being politicised in election campaigns, and what explains why a party chooses to emphasise Europe or, by contrast, remains silent about it? This article provides a systematic assessment of the salience of European integration in domestic election campaigns, tracking its development from the 1990s to the 2000s across six Western European countries based on media content analysis data. The findings show that the salience of Europe in election campaigns is actually rather limited when put into perspective by benchmarking it against other political issues. Moreover, ideological determinants are crucial in explaining European integration issue-emphasis. In particular, the more culturally conservative a party, the stronger its emphasis on Europe; the impact of the economic left-right divide, by contrast, is weaker and more ambiguous. However, Europe remains in the shadow of its twin issue, immigration, which shares a similar issue-emphasis pattern yet is more attractive to these culturally conservative parties.