Factors Influencing Users Acceptance of Online Consultation Feature on the SOBAT-UKM Portal

被引:0
作者
Sari, Yunia Mandala [1 ]
Purwandari, Betty [1 ]
Satria, Riri [1 ]
Wirani, Yekti [1 ]
Solichah, Lis [1 ]
Nastiti, Tashia Indah [1 ]
机构
[1] Univ Indonesia, Fac Comp Sci, Depok, Indonesia
来源
2018 INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY SYSTEMS AND INNOVATION (ICITSI) | 2018年
关键词
E-consultation; UTAUT; PLS-SEM; INFORMATION; TECHNOLOGY;
D O I
暂无
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
The emergence of digital economy has motivated PT Telkom Indonesia to launch SOBAT-UKM portal. It aims to support Small and Medium Enterprises (SMEs) in Indonesia. The portal has an e-consultation feature, which provides online business discussion between business experts and the SMEs. Despite its significant benefits, the utilization of e-consultation feature only reached 10.54% of the yearly target set by PT Telkom. To address this problem, a study was conducted to investigate factors affecting the low users' acceptance. The Unified Theory of Acceptance and Use of Technology (UTAUT) was used to construct the research model and a questionnaire for data collection. The data were analyzed with Partial Least Square-Structural Equation Modeling (PLS-SEM). The results indicate that the influencing factors are Social Influence, Effort Expectancy, Facilitating Conditions, User Behavior, and Behavioral Intention.
引用
收藏
页码:278 / 283
页数:6
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