Customer Innovation in New Product Development

被引：0

作者：

Gao, Fang ^{[1
]}

机构：

[1] Jianghan Univ, Sch Business, Wuhan 430056, Peoples R China

来源：

PROCEEDINGS OF THE 2012 INTERNATIONAL CONFERENCE ON MANAGEMENT INNOVATION AND PUBLIC POLICY (ICMIPP 2012), VOLS 1-6 | 2012年

关键词：

customer participation; customer innovation; new product development;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Along with the increasing customer participation, more and more companies encourage customers innovating in their new products developments. This paper discusses the motivations of customers participating innovations, the reasons that companies promoting customers participating innovations, expounds the fields of customers participate innovations, and discusses the effectives of customer innovation pro and con.

引用

页码：812 / 815

页数：4

共 7 条

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