Decision making and brand choice by older consumers

被引：73

作者：

Cole, Catherine ^{[1
]}

Laurent, Gilles ^{[2
]}

Drolet, Aimee ^{[3
]}

Ebert, Jane ^{[4
]}

Gutchess, Angela ^{[5
]}

Lambert-Pandraud, Raphaelle ^{[6
]}

Mullet, Etienne ^{[7
]}

Norton, Michael I. ^{[8
]}

Peters, Ellen ^{[9
]}

机构：

[1] Univ Iowa, Henry B Tippie Coll Business, Dept Mkt, Iowa City, IA 52242 USA

[2] HEC Paris, Dept Mkt, Paris, France

[3] Univ Calif Los Angeles, Dept Mkt, Los Angeles, CA USA

[4] Univ Minnesota, Dept Mkt, Minneapolis, MN USA

[5] Brandeis Univ, Dept Psychol, Waltham, MA 02254 USA

[6] ESCP EAP Paris, Dept Mkt, Paris, France

[7] Ecole Prat Hautes Etud, Paris, France

[8] Harvard Univ, Sch Business, Dept Mkt, Boston, MA 02163 USA

[9] Univ Oregon, Eugene, OR 97403 USA

来源：

MARKETING LETTERS | 2008年 / 19卷 / 3-4期

关键词：

Older consumers; Decision making; Choice;

D O I：

10.1007/s11002-008-9058-x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Older adults constitute a rapidly growing demographic segment, but stereotypes persist about their consumer behavior. The goal of this review was to develop a more considered understanding of age-associated changes in consumer decision making. Our theoretical model suggests that age-associated changes in cognition, affect, and goals interact to make older consumers' decision-making processes, brand choices, and habits different from those of younger adults. We first review literature on stereotypes about the elderly and then turn to an analysis of age differences in the inputs (cognition, affect, and goals) and the outcomes (decisions, brand choices, and habits) of decision processes.

引用

页码：355 / 365

页数：11

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