Managing social innovation in for-profit organizations: the case of Intesa Sanpaolo

被引:54
|
作者
Altuna, Naiara [1 ]
Contri, Anna Maria [1 ]
Dell'Era, Claudio [1 ]
Frattini, Federico [1 ]
Maccarrone, Paolo [1 ]
机构
[1] Politecn Milan, Dept Management Engn, Milan, Italy
关键词
Ambidexterity; Banking industry; Open innovation; Corporate social responsibility; Stakeholder engagement; Social innovation; RESPONSIBILITY; BUSINESS; DESIGN;
D O I
10.1108/EJIM-06-2014-0058
中图分类号
F [经济];
学科分类号
02 ;
摘要
Purpose - Social innovations are defined as innovative products or services motivated by the goal of meeting a social need, with the opportunity to create new social relationships or collaborations. Although developing social innovations has been the primary concern of non-profit organizations so far, there are signs of an increasing involvement in this type of innovations of for-profit firms, in an attempt to accomplish their corporate social responsibility strategies. This notwithstanding, there is very limited knowledge on how for-profit organizations can develop a capability to manage social innovation projects. The purpose of this paper is to provide exploratory evidence to fill this gap. Design/methodology/approach - The paper presents and discusses a case study of a firm that has been involved in social innovation for years. It is Intesa Sanpaolo, a for-profit organization that leads the Italian banking sector. Findings - The case study points to the existence of three managerial antecedents of a superior ability in social innovation: integrating CSR in its business strategy with a strong commitment from the top management; separating the activities concerned with the development of social innovations from the rest of the organization, following to the structural ambidexterity model; applying the principles of open innovation to the development of social innovations, by involving in particular non-profit organizations as a source of ideas for new social innovation projects and leveraging them to enable adoption of the new products and services. Originality/value - So far there is very limited knowledge on how for-profit organizations can develop a capability to manage social innovation projects. This paper provides exploratory evidence to fill this gap.
引用
收藏
页码:258 / +
页数:24
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