Seller-Buyer Trust In Cross-Border E-Commerce: A Conceptual Model

被引：0

作者：

Guo, Yue ^{[1
]}

Khuong, Le-Nguyen ^{[2
]}

Jia, Qiong ^{[1
]}

Li, Guangming ^{[1
]}

机构：

[1] Hohai Univ, Nanjing, Peoples R China

[2] Cleveland State Univ, Cleveland, OH 44115 USA

来源：

AMCIS 2015 PROCEEDINGS | 2015年

关键词：

Buyer-Seller Trust; Cross-Border; E-Commerce; Signalling Theory; Trust Theory; Small and Medium Sized; ONLINE MARKETPLACES; PRICE PREMIUMS;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

We conceptualize and propose a theoretical model of sellers' trust in buyers in the cross border e-commerce context. This model is based on by signalling theory, which is further refined by using trust theories and empirical findings from prior e-commerce trust research.

引用

页数：7

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