Factors Influencing e-Tourism Stickiness: A Perspective of TripTrus.Com

被引：0

作者：

Prasetyo, Andika Chandra ^{[1
]}

Purwandari, Betty ^{[1
]}

Satria, Riri ^{[1
]}

Solichah, Iis ^{[1
]}

Yazid, Setiadi ^{[1
]}

Syalim, Amril ^{[1
]}

机构：

[1] Univ Indonesia, Fac Comp Sci, Depok, Indonesia

来源：

2017 4TH INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY SYSTEMS AND INNOVATION (ICITSI) | 2017年

关键词：

stickiness; PLS-SEM; SmartPLS; e-commerce; purposive sampling; INFORMATION-SYSTEMS SUCCESS; MODEL;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

TripTrus.Com had a high number of site visits based on data in 2017. However, the visit duration and frequency of each visitor was not promising compared to some of the site's competitors. They had longer visit duration and lower site bounce rate. This relates to stickiness, which is one of the critical success factors of e-commerce sites. To improve stickiness of TripTrus.com this research investigates its affecting factors. It took TripTrus.Com's users as respondents with purposive sampling method. The research framework was built on e-servicescape and e-commerce success model. The collected data was processed using PLS-SEM tool i.e. SmartPLS version 3. The result shows that the factors influencing stickiness of TripTrus.Com are system quality, e-servicescape, trustworthiness, customer trust, and website image.

引用

页码：325 / 331

页数：7

共 23 条

[1] An analysis of frequency and duration of search on the Internet [J].