Building presence in an online shopping website: the role of website quality

被引：30

作者：

Gao, Wei ^{[1
]}

Li, Xue ^{[1
]}

机构：

[1] Shanghai Jiao Tong Univ, Antai Coll Econ & Management, 1954 Huashan Rd, Shanghai 200030, Peoples R China

来源：

BEHAVIOUR & INFORMATION TECHNOLOGY | 2019年 / 38卷 / 01期

关键词：

Website quality; social presence; telepresence; website identification; purchase intention; INFORMATION-SYSTEMS SUCCESS; E-COMMERCE SUCCESS; SOCIAL PRESENCE; MEDIATED COMMUNICATION; CONTINUANCE INTENTION; REPURCHASE INTENTION; CONSUMER RESPONSES; VIRTUAL REALITY; SITE QUALITY; WEB SITE;

D O I：

10.1080/0144929X.2018.1509127

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

This study explores how sellers' website quality influences buyers' perceived presence, which in turn affects website identification and purchase intention. The results of a conceptual model, with data collected from TaoBao, demonstrate that information and service quality are positively related to social presence, and system and service quality are positively related to telepresence. Furthermore, information and service quality increase website identification, but system quality does not. Finally, social presence positively affects website identification and purchase intention, while telepresence only positively affects website identification. These results bridge the research gap about the formation of presence in an online shopping context.

引用

页码：28 / 41

页数：14

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