Obstacles to social networking website use among older adults

Social networking websites (SNSs) have become popular among younger adults, but internet-using older adults have not adopted this communication medium nearly as quickly (Lenhart, 2009; Madden, 2010). This study seeks to understand what factors encourage or discourage older adults from using SNS, like Facebook, to help understand what may be done to ensure both generations have communication media over which they enjoy and feel comfortable communicating. Using the Technology Acceptance Model (TAM; Davis, 1989; Davis, Bagozzi, 82 Warshaw, 1989) as a framework, 124 internet-using older adults aged 60-90, completed attitudinal measures of perceived usefulness of SNS, perceived ease of use of websites, social pressures to use SNS, and trust in SNS, as well as behavioral measures of current internet use, SNS use, and intention to use SNS in the future. Regression analyses revealed significant predictors of SNS include perceived usefulness, trust in SNS, and frequency of internet use. Unexpectedly, factors of ease of use and social pressures were not significant predictors. Implications for the TAM and for individuals with an interest in getting older adults to use SNS are discussed. (C) 2012 Elsevier Ltd. All rights reserved.