Mobile payment adoption at the pre-purchase stage

被引：2

作者：

Tsai, Ling Long ^{[1
]}

Loncar, Michael ^{[2
]}

机构：

[1] Natl Pingtung Univ, Dept Cultural Creat Ind, 4 18 Ming Sheng Rd, Pingtung 900, Taiwan

[2] Natl Pingtung Univ, English Dept, 4 18 Ming Sheng Rd, Pingtung 900, Taiwan

来源：

INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS | 2022年 / 20卷 / 06期

关键词：

mobile payment; unified theory of acceptance and use of technology; UTAUT; service encounter; pre-purchase stage; usage intention; INFORMATION-TECHNOLOGY; CONSUMER ADOPTION; GOVERNMENT ADOPTION; EXTENDING UTAUT2; BANKING SERVICES; USER ACCEPTANCE; DETERMINANTS; SATISFACTION; BENEFITS; MODEL;

D O I：

10.1504/IJMC.2022.125913

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Although several studies have examined adoption of mobile commerce, only a few have considered mobile payment (MP) adoption at the pre-purchase encounter stage. The following study aims to investigate MP usage intention at the pre-purchase stage. A questionnaire based on the extended unified theory of acceptance and use of technology (UTAUT) model was issued to 550 Taiwanese mobile phone users. Results show that at the pre-purchase stage, effort expectancy, performance expectancy, and perceived value are the three major predictors of intention to use MP. It was also found that facilitating conditions and self-efficacy are significant predictors of effort expectancy, perceived benefits have a positive impact on perceived value, and that perceived risks have a negative influence on perceived value. Importantly, effort expectancy was also found to mediate facilitating conditions and performance expectancy, as well as self-efficacy and performance expectancy.

引用

页码：680 / 702

页数：24