Design entrepreneurship in product design education

Design entrepreneurship is about producing and marketing the intellectual properties of a viable concept in terms assuming risks, financing and managing. So this study is about a discussion on building entrepreneurship skills in design education. With the changing role of the designer, the study supports the idea that teaching initiative entrepreneurial skills is essential as design skills for design students to survive in business world. For this study will define design entrepreneurship with its sui generis requirements. The study also discusses ways for design students to improve their entrepreneurial capacity via specialized courses and proposes an initiative-intensive skillful curriculum. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Ayse Cakir Ilhan