Convergent next-generation service management

About 80% of European customers would prefer to buy all their telephony and Internet services from a single provider; another 40% would prefer purchasing everything, including their media services such as television, from one single source. This consumer trend, paired with recent technological advancements like the delivery of digital TV to homes over telephone lines or Internet video, opens up the opportunity for telecommunication providers to seek new sources of revenues to offset the decline in their traditional telephone business. The diversity of taste and the varied appetite for bundles make targeting customers a challenge, so companies will need to tailor their offerings carefully. The differentiator for the service providers will be how quickly they can put new services into place to respond to trends, and how quickly and effectively they can open up their infrastructure to partners, content providers and consumers. The basis for fulfilling these prerequisites is developing and implementing a next-generation service management system.