A dipole blockade, in which Rydberg-atom-Rydberg-atom interactions inhibit all but a single collective Rydberg excitation, has been proposed as a mechanism to store and manipulate quantum information in mesoscopic ensembles. We investigate the excitation dynamics of a collection of a few atoms and show that they undergo an unexpected, qualitative change when the number of atoms increases from two to three. In particular, the combined action of three atoms, each of which pairwise would produce a blockade, can break the dipole blockade.