This investigation attempts to elucidate the copolymerization reaction ethylene and p-methylstyrene via the homogeneous metallocene catalyst, Et(Ind)(2)ZrCl2. With increasing of p-methylstyrene concentration, the poly[ethylene-co-(p-methylstyrene)] copolymer shows systematical decrease of melting temperature and crystallinity and increase of glass transition temperature. The benzylic protons of p-methylstyrene are ready for numerous chemical reactions, such as halogenation and oxidation, which can introduce functional groups at the p-methyl group position under mild reaction conditions. With the bromination reaction of poly[ethylene-co-(p-methylstyrene)], polyethylene graft copolymers, such as polyethylene-g-poly(methyl methacrylate) and polyethylene-g-polystyrene can be prepared via atomic transfer radical polymerization. The following selective bromination reaction of p-methylstyrene units in the copolymer and the subsequent radical graft-from polymerization were effective methods of producing polymeric side chains with well-defined structure. The products were characterized by nuclear magnetic resonance, gel-permeation chromatography, differential scanning calorimetry, and thermal gravimetric analysis. Additionally, the morphology of PE/PMMA and PE/PMMA/PE-g-PMMA blend are compared by using scanning electron microscope. (c) 2005 Elsevier B.V. All rights reserved.