The relationship between airport image, national identity and passengers delight: A case study of the Malaysian low cost carrier terminal (LCCT)

被引：28

作者：

Ariffin, Ahmad Azmi M. ^{[1
]}

Yahaya, Mohd Fahmi ^{[1
]}

机构：

[1] Univ Kebangsaan Malaysia, Grad Sch Business, Ukm Bangi 43600, Malaysia

来源：

JOURNAL OF AIR TRANSPORT MANAGEMENT | 2013年 / 31卷

关键词：

Airport image; Passengers delight; National identity;

D O I：

10.1016/j.jairtraman.2013.02.005

中图分类号：

U [交通运输];

学科分类号：

08 ; 0823 ;

摘要：

This study examines the relationship between airport image and passengers delight in the context of a low cost carrier terminal in Malaysia. It also seeks to investigate the moderating effect of the airport's national identity on the predicted relationship between the two main constructs. The research, involving 200 passengers (foreign tourists), employed Hierarchical Moderated Regression as the main method of data analysis. The results revealed that there is a strong positive relationship between the airport image and passengers delight, and that national identity helps strengthen the relationship of the main effect. (C) 2013 Elsevier Ltd. All rights reserved.

引用

页码：33 / 36

页数：4

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