Setting up the media agenda in the 2017 Ecuadorian electoral campaign

The present study evidences the thematic agendas of the mass media in Ecuador and how is leaded the management of the electoral process in 2017, among a conflictive relationship between the outgoing government administrated by Rafael Correa with several private media and a close link with public media. A conceptual review of the agenda-setting is done with emphasis on the media agenda and the electoral campaigns; in order to investigate the behavior of the public and private journal press, El Telegrafo and El Universo respectively, through a content analysis of 104 days. The results show a least correlation between the newspapers and a differentiated manner in respect of the negative assessment of the electoral process due to the issue of fraud.