On Secure VANET-Based Ad Dissemination With Pragmatic Cost and Effect Control

被引：22

作者：

Li, Zhengming ^{[1
]}

Liu, Congyi ^{[1
]}

Chigan, Chunxiao ^{[1
]}

机构：

[1] Michigan Technol Univ, Dept Elect & Comp Engn, Houghton, MI 49931 USA

来源：

IEEE TRANSACTIONS ON INTELLIGENT TRANSPORTATION SYSTEMS | 2013年 / 14卷 / 01期

基金：

美国国家科学基金会;

关键词：

Ad dissemination; privacy; security; vehicular ad hoc networks (VANETs); HOC NETWORKS; SERVICES;

D O I：

10.1109/TITS.2012.2206111

中图分类号：

TU [建筑科学];

学科分类号：

0813 ;

摘要：

Allowing commercial service providers (SPs) to promote their businesses, ad dissemination in vehicular ad hoc networks (VANETs) shows great application potential. In this paper, a VANET-based Ambient Ad-Dissemination scheme (VAAD) is proposed to support secure ad disseminations with pragmatic cost and effect control. VAAD provides an incentive-centered architecture for the involved parties to trade off their conflicting requirements regarding ad dissemination. Given realistic advertising effect and cost requirements of an SP, VAAD adopts a distance-based gradient ad dissemination algorithm to maximize the achievable ad effect by emulating the ad-posting patterns in the physical world. To facilitate vehicular nodes' participation in VAAD, efficient, secure, and privacy-preserving incentive cash-in is ensured to support financial transactions in VAAD. Thus, with proper cost and effect control, VAAD is a novel and comprehensive solution to secure ad dissemination in VANETs.

引用

页码：124 / 135

页数：12

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