Research on Market Expanding Strategy of AB Steel Trading Company

被引：0

作者：

Li, Mengqi ^{[1
]}

机构：

[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Hubei, Peoples R China

来源：

2ND INTERNATIONAL CONFERENCE ON COMMUNICATION AND TECHNOLOGY (ICCT 2015) | 2015年

关键词：

Market Expanding; Strategy; Steel Trading Company;

D O I：

暂无

中图分类号：

TM [电工技术]; TN [电子技术、通信技术];

学科分类号：

0808 ; 0809 ;

摘要：

Since financial crisis, steel industry situation has been more and more serious. Steel market keeps the status that supply exceeds demand, and competition of steel companies becomes more and more fierce. Thus, many domestic steel companies turn to international market, for pursuit of new profit increasing points, along with no good results. This paper chooses AB Steel Trading Company as case. Combined with current macro-environment faced by steel trading companies, it analyzes the company's market expanding situation and existing problems, provides market expanding strategy and puts forward safeguard measures from capital and talents.

引用

页码：440 / 447

页数：8