More-than-human netnography

被引:44
作者
Lugosi, Peter [1 ]
Quinton, Sarah [2 ]
机构
[1] Oxford Brookes Univ, Oxford Sch Hospitality Management, Oxford, England
[2] Oxford Brookes Univ, Business Sch, Mkt Dept, Oxford OX33 1HX, England
关键词
More-than-human; netnography; actor-network theory (ANT); methodology; technology; SOCIAL MEDIA; MARKETING-RESEARCH; MATERIAL-SEMIOTICS; CONSUMER RESEARCH; CONSUMPTION; ETHNOGRAPHY; WORK; COMMUNITIES; MATERIALITY; MANAGEMENT;
D O I
10.1080/0267257X.2018.1431303
中图分类号
F [经济];
学科分类号
02 ;
摘要
Drawing on actor-network theory (ANT), this paper develops a more-than-human' conception of netnography to extend current thinking on the scope, focus and methods of netnographic research. The proposed approach seeks to account more clearly for the role of human and non-human actors in networked sociality and sets out to examine the interactions of people, technology and socio-material practices. The paper critiques reductive applications of netnography, bound by proceduralism, and advocates research that embraces the complex, multi-temporal, multi-spatial nature of internet and technology-mediated sociality. It challenges researchers to examine and account for the performative capacities of actors and their practices of enactment. By synthesising insights from ANT and emerging work in marketing and consumer research that adopts relational approaches, this paper outlines the challenges and opportunities in developing more-than-human netnographies as an approach to extend current netnography.
引用
收藏
页码:287 / 313
页数:27
相关论文
共 50 条
  • [31] Following beekeeping: More-than-human practice in agrifood
    Phillips, Catherine
    JOURNAL OF RURAL STUDIES, 2014, 36 : 149 - 159
  • [32] More-than-human Concepts, Methodologies, and Practices in HCI
    Coskun, Aykut
    Cila, Nazli
    Nicenboim, Iohanna
    Giaccardi, Elisa
    Forlano, Laura
    Frauenberger, Christopher
    Hassenzahl, Marc
    Mancini, Clara
    Wakkary, Ron
    EXTENDED ABSTRACTS OF THE 2022 CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS, CHI 2022, 2022,
  • [33] Women following fish in a more-than-human world
    Probyn, Elspeth
    GENDER PLACE AND CULTURE, 2014, 21 (05) : 589 - 603
  • [34] Dialogical agency: children's interactions with human and more-than-human
    Lawrence, Penny
    EUROPEAN EARLY CHILDHOOD EDUCATION RESEARCH JOURNAL, 2019, 27 (03) : 318 - 333
  • [35] The More-than-Human Ethics of an Underwater Hotel: Care in Alloútopian Tourism
    Vannini, Phillip
    Vannini, April
    GEOHUMANITIES, 2024,
  • [36] Managing ubiquitous 'forever chemicals': More-than-human possibilities for the problem of PFAS
    Buttle, Eleanor
    Sharp, Emma L.
    Fisher, Karen
    NEW ZEALAND GEOGRAPHER, 2023, : 97 - 106
  • [37] Organising food differently: Towards a more-than-human ethics of care for the Anthropocene
    Beacham, Jonathan
    ORGANIZATION, 2018, 25 (04) : 533 - 549
  • [38] More-Than-Human and Deeply Human Perspectives on COVID-19
    Lunstrum, Elizabeth
    Ahuja, Neel
    Braun, Bruce
    Collard, Rosemary
    Lopez, Patricia J.
    Wong, Rebecca W. Y.
    ANTIPODE, 2021, 53 (05) : 1503 - 1525
  • [39] Provocations and More-Than-Human Perspectives in Human-Computer Interaction
    Jensen, Rikke Hagensby
    Nilsson, Elisabet M.
    Hansen, Anne-Marie
    Yoo, Daisy
    Eriksson, Eva
    INTERACTING WITH COMPUTERS, 2025,
  • [40] Contact Zones: Designing for More-than-Human Food Relations
    Prost S.
    Pavlovskaya I.
    Meziant K.
    Vlachokyriakos V.
    Crivellaro C.
    1600, Association for Computing Machinery (05):