Competitiveness of Product Innovative Design and Enterprise Management

Every progressive footstep shines with brilliant rays of creative minds throughout the history of human development in modem time from wildness to civilization. This paper discusses the core competitiveness of enterprises from the point of view of product innovation design. Two of the most outstanding Chinese enterprises-Lenovo and Haier are set as the examples. It points out that as the society developing and the science & technology progressing, the product cycles are getting shorter and shorter. To accelerate product design innovation and shorten the periods of product developing and management in all sectors are the keys to acquire and maintain competitive advantages in the competition for the enterprises.