Paths to Success: How Do Market Orientation and Entrepreneurship Orientation Produce New Product Success?

被引：70

作者：

Hong, Jinhwan ^{[1
]}

Song, Tae Ho

Yoo, Shijin ^{[2
,3
]}

机构：

[1] Univ Suwon USW, Suwon, South Korea

[2] Pusan Natl Univ, Pusan, South Korea

[3] Korea Univ, Sch Business, Seoul 136701, South Korea

来源：

JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 2013年 / 30卷 / 01期

关键词：

COMMON METHOD VARIANCE; PERFORMANCE; INNOVATION; INDUSTRIAL; CONSTRUCT; CREATIVITY; FAILURE; FIRM;

D O I：

10.1111/j.1540-5885.2012.00985.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this paper is to examine the relationship between strategic orientation and the performance of new products. In this paper, we develop a conceptual model that explores the roles of market orientation (MO) and entrepreneurship orientation (EO) on new product performance and seek to understand the mediating roles of process and product characteristics. Based on a survey of 471 small and medium-sized enterprises in Korea, we found that MO and EO positively affect new product performance. The main impact of MO is through new product development proficiency and product meaningfulness and that of EO is through proficient intellectual property management and product novelty. Academic and managerial implications are also discussed.

引用

页码：44 / 55

页数：12

共 75 条

[1] Assessing the work environment for creativity [J].