Do women prefer dominant men? The case of the missing control condition

Past research finds evidence that college women prefer a romantic partner who is dominant more than one who is not dominant. However, this research failed to include a control condition in which neither dominant nor nondominant behaviors are described. Study 1 and Study 2 included such a control condition and found that describing men as either dominant or nondominant decreased the desirability of hypothetical dating and romantic partners for undergraduate women. When asked to describe their ideal partner in Study 3, very few women identified dominant as a desirable trait. However, several traits associated with dominance, such as assertiveness and confidence, were selected. The findings suggest that a simple dominant-nondominant dimension may not be very useful when predicting women's mate preferences. (C) 1999 Academic Press.