Quality certification by geographical indications, trademarks and firm reputation

被引：90

作者：

Menapace, Luisa ^{[2
]}

Moschini, GianCarlo ^{[1
]}

机构：

[1] Iowa State Univ, Dept Econ, Ames, IA 50011 USA

[2] Univ Trento, Trento, Italy

来源：

EUROPEAN REVIEW OF AGRICULTURAL ECONOMICS | 2012年 / 39卷 / 04期

关键词：

asymmetric information; certification; geographical indications; quality; reputation; trademarks; D23; D82; L14; L15; Q1; PRODUCT DIFFERENTIATION; COMPETITION; TERROIR; MARKET;

D O I：

10.1093/erae/jbr053

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

We develop a reputation model to study the concurrent use of trademarks and certification for food products with a geographical indication (GI). The model extends Shapiros (1983) approach to modelling reputation to a situation in which two technologies for the production of quality are available, one of which is available only in the GI region. In this setting, trademarks capture firm-specific reputations, whereas GI certification captures a notion of collective reputation. The model shows that GI certification improves the ability of reputation to operate as a mechanism for assuring quality linked to some inherent attributes of a particular production area.

引用

页码：539 / 566

页数：28

共 42 条

[1] MARKET FOR LEMONS - QUALITY UNCERTAINTY AND MARKET MECHANISM [J].