The Research on Mobile Payment Marketing of China

被引：0

作者：

Ma, Ling ^{[1
]}

You, Yamin ^{[1
]}

机构：

[1] Chongqing Univ Posts & Telecommun, CQUPT, Coll Econ & Management, Chongqing, Peoples R China

来源：

ADVANCES IN APPLIED ECONOMICS, BUSINESS AND DEVELOPMENT, PT II | 2011年 / 209卷

关键词：

Mobile payment; environmental analysis; marketing strategy;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

As mobile phones are more and more popular in China, taking the mobile phones as terminal, the mobile payment business has a large market on the basis of wireless communication network. The essay analyzes the external environmental factors with the regard of the telecom operators at present, finds out the opportunities and challenges to develop mobile payment and poses the marketing strategies about the advancement of mobile payment based on the telecom operators.

引用

页码：273 / 279

页数：7