Hotels' environmental policies and employee personal environmental beliefs: Interactions and outcomes

Recent trends in green consumerism are leading the hotel industry to assume corporate social responsibility that may place the industry at the forefront of green innovation. Research reveals that adopting green practices is beneficial for the hotel and tourism industry. Nonetheless, a corporation's success in adopting green practices depends not only on corporate attitudes towards environmental issues but also on its employees' personal beliefs and everyday actions. This study fills the gap in existing research by adopting the concept of a "green organisational climate" and using personal belief variables to explore the contextual and individual variation in hotel employees' environmental behaviour. The results from two-level linear hierarchical models (HLM) show that individual- and group-level factors are significantly associated with the employees' environmental beliefs and behaviour. In other words, personal environmental norms explain within-hotel variance, but green organisational climates explain between-hotel variance and moderate the effect of personal environmental norms on employees' environmental behaviour. Greater emphasis on intense corporate engagement in incorporating environmental policies, human resources management and provision of environmental education for employees should be introduced and implemented. (C) 2013 Elsevier Ltd. All rights reserved.