Internet Thinking and Reengineering Strategy of Traditional Tourism Enterprises

Since the rise of "Internet plus tourism" to the national strategic level, the integration of tourism industry and the Internet has brought about disruptive changes to the traditional tourism industry. Starting from this background, this paper researches the study situation on the integration of Internet and tourism enterprises at home and abroad, analyzes the influence of Internet on industries, especially traditional tourism enterprises, and analyzes the present situation and future trend of the development of Internet tourism industry, and discusses the reengineering strategy of traditional tourism enterprises based on Internet thinking.