Getting the biggest bang for your health education buck - Message framing and reducing health disparities

被引：32

作者：

Schneider, TR ^{[1
]}

机构：

[1] Wright State Univ, Dept Psychol, Dayton, OH 45435 USA

来源：

AMERICAN BEHAVIORAL SCIENTIST | 2006年 / 49卷 / 06期

关键词：

message framing; persuasion; health disparities; ethnicity; health promotion;

D O I：

10.1177/0002764205283802

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

Health information is everywhere, but can it be presented to better promote behavior? Past research finds that framing messages can effectively motivate health behaviors. This article briefly summarizes the role of message framing in health promotion in the general population, investigates findings for medically underserved populations, and discusses the influence of targeting to group characteristics on increasing the persuasiveness of framed messages. The conclusion is that theory-driven approaches lead to more persuasive messages across socioeconomic status.

引用

页码：812 / 822

页数：11

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