Researches on the Relationship Between the Corporate Brand and Shareholder Value

Some researchers have investigated the relationships between shareholder value and finance indicators, corporate governance and other factors from the view of finance and banking. They concerned about problems of shareholder value from the point of capital markets. In this paper, in order to find the relationship between company product market performance and shareholder value, we use corporate brand as the substitution variable of company product market. This article applies the method of empirical research, based on the principle of asymmetric information theory and signal theory, put forward the views that the listed company can take advantage of the corporate brand value information posted by a third party to reduce the degree of information asymmetry between listed companies and investors and raise the shareholder value. On this basis, the article constructs the model of the corporate brand - shareholder behavior -shareholder value. Study adopts the method of the mediation effect test and concluded that the corporate brand value and shareholder value is positive correlation and stock turnover act as the intermediary variable role in the relationship between corporate brand value and shareholder value.