Factors of Gratification Contributing in Continuance Intention to Watch Movies on YouTube

被引：8
作者：
Abu Bakar, Mohd Syuhaidi [1 ]
Bolong, Jusang [2 ]
Bidin, Rosmiza [2 ]
Mailin, Bebbra [1 ]
机构：
[1] Univ Teknol MARA, Shah Alam Selangor 40450, Malaysia
[2] Univ Putra Malaysia, Upm Serdang Selangor 43400, Malaysia
来源：
INTERNATIONAL CONFERENCE ON COMMUNICATION AND MEDIA 2014 (I-COME'14) - COMMUNICATION, EMPOWERMENT AND GOVERNANCE: THE 21ST CENTURY ENIGMA | 2014年 / 155卷
关键词：
New media studies; mass communication; electronic media; U&G; EDT; EMPIRICAL-ANALYSIS; SATISFACTION; MODEL; ANTECEDENTS;
D O I：
10.1016/j.sbspro.2014.10.248
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
YouTube has leveraged their native sharing properties and making all content digitally available to everyone under the Creative Commons license (ford.digitalsnippets.com, 2010). Thousands of movies have been uploaded to YouTube for free viewings and has affected broadcasting and cinema industry greatly (Brody, 2012). This paper is to share sets of predicted elements in YouTube said to be responsible in gratifying its multi-purposes viewers and instill continuance intentions to use the UGC for movie watching among Malaysians in Klang Valley. This was done by integrating the uses and gratification framework with several disconfirmations of motivations (content, social, process, and technology). (C) 2014 The Authors. Published by Elsevier Ltd.
引用
收藏
页码：9 / 13
页数：5
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