The Problem of the Marketing Management Mode of Major Clients in State-owned Commercial Banks

With the development of financial market, the competition is becoming more intense, the environment of Chinese commercial banks' management is experiencing an unprecedented change, in order to improve the competitiveness of state-owned commercial banks in China, banks begin to implement the marketing management mode of major clients as the bank marketing strategy. However, from the actual operation situation, the effect is not obvious. This paper is mainly analysed with normative method and supplemented by the empirical analysis. The research focuses on the problems of the marketing management mode of major clients which the state-owned commercial banks are facing and puts forward some thoughts and suggestions.