Generic dimensionality of hospitality in the hotel industry: A host-guest relationship perspective

被引:46
作者
Ariffin, Ahmad Azmi M. [1 ]
机构
[1] Univ Kebangsaan Malaysia, Grad Sch Business, Ukm Bangi 43600, Malaysia
关键词
Hospitality; Hotel services; Customer satisfaction; Generic dimensionality; SERVICE; EMOTION; SMILE;
D O I
10.1016/j.ijhm.2013.06.002
中图分类号
F [经济];
学科分类号
02 ;
摘要
The main objectives of this study are to identify the generic facets of hospitality for hotel services irrespective of their star rating, as well as to determine the impact of generic dimensionality on guest satisfaction. The responses of 305 local and foreign hotel guests in a questionnaire survey were analysed using a Structural Equation Modelling technique. The generic facets of hotel hospitality were identified as personalisation, comfort, and warm welcoming. Of the three, only personalisation and warm welcoming contributed significantly to predicting guest satisfaction. This study is aimed at adding to the body of related literature by sharing new insights on how the generic dimensionality of hospitality in its entirety differs from that of upscale hotel hospitality. (C) 2013 Elsevier Ltd. All rights reserved.
引用
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页码:171 / 179
页数:9
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