A Comparative Study of Promotionality of the British and Chinese University Websites

被引：0
|
作者：
Wang Changmi [1 ]
Fu Xiang
Wang Xiumei [1 ]
机构：
[1] Zhejiang Sci Tech Univ, Coll Foreign Languages, Hangzhou, Zhejiang, Peoples R China
来源：
PROCEEDINGS OF THE THIRD INTERNATIONAL CONFERENCE ON LAW, TRANSLATION AND CULTURE | 2013年
关键词：
promotionality; higher education; genres; lexical terms; webpage layout;
D O I：
暂无
中图分类号：
D9 [法律]; DF [法律];
学科分类号：
0301 ;
摘要：
The websites targeting prospective international students have become the most convenient way for universities to promote their study programs in recruiting international students. This paper, based on the comparative analysis of the genres, lexical terms, and the layout of the webpages of Chinese and British universities, explores the promotionality of the university websites in Britain and China. Findings show that many Chinese universities' English webpages need to add some promotional moves to the genre of the webpage, improve the texts and the designing for navigation.
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页码：154 / 160
页数：7
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