The Study of Enterprise Supply Chain Optimization Based on Brand Strategy

被引：0

作者：

Wang Bao-li ^{[1
]}

Tian Hong-yuan ^{[1
]}

Chen Xin-lan ^{[1
]}

机构：

[1] Xian Univ Technol, Sch Business Adm, Xian 710048, Shanxi, Peoples R China

来源：

AFFECTIVE COMPUTING AND INTELLIGENT INTERACTION | 2012年 / 137卷

关键词：

enterprise supply chain optimization; index evaluation; brand strategy; strategy;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

In order to explore the promotion of enterprise supply chain optimization, the article has put forward a strategy of enterprise supply chain optimization based on brand strategy,in the analysis of the importance of brand strategy-based enterprise supply chain optimization, on the basis of calculation and evaluation, using analytic hierarchy process,on weight of index which have influence of the enterprise supply chain optimization based on the brand strategy, and combining the actual market of enterprise.

引用

页码：677 / 681

页数：5