TRENDS AND PROSPECTS IN DEVELOPMENT OF RUBBER PNEUMATIC TYRES MARKET IN UKRAINE

The article analyzes the functioning of the rubber pneumatic tyres in Ukraine. Market capacity is defined as a potential volume of goods realization within a set period of time at the set level of prices. On the basis of the given data it has been determined that the purchasing capacity of Ukraine's population, influenced by GDP, is gradually growing decreasing the market capacity. Thus, it is economically expedient to establish a representative office of the transnational corporation "Yokohama" in Ukraine for further cooperation that would provide an opportunity to fill the state budget by means of greater tax revenues.