Research on the Strategic Transformation of Vertical B2C E-commerce Industry

With the continuous development of social economy, e-commerce model, in the increasingly fierce competition in the market environment has gradually been developed and innovative, from the past, the traditional business model evolved into the current vertical e-commerce model. In the vertical e-commerce, the most representative model is the B2C e-commerce model. We know that e-commerce economic model in China has about 16 years of development process, of course, vertical B2C e-commerce model started late, but its rapid development speed, which is due to its own characteristics and advantages. This article takes a vertical B2C e-commerce network marketing model as the research object, its in-depth discussion.