A Comparison of Tourists' Valuation of Climate Change Policy Using Different Pricing Frames

被引:38
作者
Arana, Jorge E. [1 ,2 ]
Leon, Carmelo J.
Moreno-Gil, Sergio
Zubiaurre, Ana R.
机构
[1] Univ Las Palmas Gran Canaria, Inst Tourism & Sustainable Econ Dev TIDES, Fac Ciencias Econ & EE, Las Palmas Gran Canaria 35018, Spain
[2] Univ Technol Sydney, CenSoC, Sydney, NSW 2007, Australia
关键词
climate change; field experiments; framing; pricing policies; tourism policies; CHOICE CONTINGENT VALUATION; SUSTAINABLE TOURISM; CONSUMERS; PREFERENCES; BEHAVIOR; IMPACT; MARKET; TESTS; BIAS;
D O I
10.1177/0047287512457260
中图分类号
F [经济];
学科分类号
02 ;
摘要
Tourism destinations are increasingly concerned about global climate change and considering to become involved in the adoption of mitigation policies that reduce global emissions. On the other hand, behavioral sciences have shown that consumers' choices may be significantly influenced by the way that they are framed. In this article, we test the impact of alternative ways to frame the pricing of climate change policies on the values and preferences of tourists. The evidence comes from three different experiments on a proposal to mitigate climate change through a carbon offset program using both an opt-out pricing frame and in an opt-in pricing frame. The results show that the opt-out frame led to a larger probability of accepting to pay the price for a carbon offset policy proposal. The main implication is that destinations' climate change policies should take into account the designs of the frame in which policies are posed.
引用
收藏
页码:82 / 92
页数:11
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