Study on Customer Relationship Management of Commercial Banks in The Background of Big Data

被引：0

作者：

Wang, Jinhua ^{[1
,2
]}

机构：

[1] Peking Univ, Guanghua Sch Management, Beijing, Peoples R China

[2] Weihai City Commercial Bank, Weihai, Shandong, Peoples R China

来源：

PROCEEDINGS OF THE FIRST INTERNATIONAL CONFERENCE ECONOMIC AND BUSINESS MANAGEMENT 2016 | 2016年 / 16卷

关键词：

big data; commercial banks; customer; relationship management; challenges;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In view of current banking competition and lower customer satisfaction, this paper analyzed the characteristics of big data and discussed the commercial banks under the era of big data. Customer relationship management (CRM) face challenges, such as data scattered and leaked. This paper proposed such policies as customer information platform, technical defense and differentiated marketing.

引用

页码：201 / 205

页数：5