Modern Transmedia Products Architecture

The choice of the article theme is determined by the necessity for media education reflection as a well-formed, qualitatively new paradigm of the national education; identifying the architectonics of the educational subject establishment experience in the media space; defining the geometry of the modern media market; analysing the media education as a cultural transmission in a society that initiates the upbringing and training from the first steps and accompanies a person throughout own's life; as "a soft power" that increases the priority of Russian education in the global educational space. The modern media education in Russia is the most important platform for the cultural, economic, social, ethno-confessional personal development, that is why a strategic audit of basic pedagogical models, methodological principles, didactic methods, educational ideas which are developed with modern pedagogical science and practice, is required. The digital technologies are the ambitious mechanisms for creating a disciplinary matrix serving as the basis for the education, training and upbringing of person's new type that meets the request of a modern society. The application of the advanced technologies in teaching, reinforcing the subject receptive ability, actualizing the education practice-oriented nature, changing the individual epistemic potential, creates the mechanisms for diversification and modernization of the modern media education determining the degree of a mediateized product influence on the educational strategy implementation. The showed criteria allow us to estimate the measure of educational organizations responsibility for the results and quality of the media education subject; to evaluate media providing new tools for work; to expand the range of trainees education, taking into account the involvement of existing and new media practices; to reflect the state of modern information and communication support; to develop media competencies; to form consciousness in taking advantage of new media; to explore the current architecture of modern transmedia products.