A series of novel luminescent europium (III) complexes based on fluorinated beta-diketone ligand 4,4-difluoro-1-phenyl-1,3-butanedione (DPBD) and auxiliary ligands 2,2-biquinoline (biq) or 1,10-phenanthroline (phen) or neocuproine (neo) or 2,2-bipyridyl (bipy) have been synthesized. The ligand DPBD with their complexes Eu(DPBD)(3)center dot(H2O)(2) (Cl), Eu(DPBD)(3)center dot biq (C2), Eu(DPBD)(3)center dot phen (C3), Eu(DPBD)(3)center dot neo (C4) and Eu(DPBD)(3)center dot bipy (C5) were confirmed by elemental analysis, infrared (IR) and proton nuclear magnetic resonance (NMR) spectroscopy. The crystalline nature, photoluminescence and thermal behavior were investigated by powder X-ray diffraction (XRD), photoluminescence (PL) spectroscopy and TG/DTA-DSC respectively. The emission spectra of complexes showed the characteristics sharp bands in solid state corresponding to D-5(0)-F-7(j) (j= 0-3) transition of europium ion with D-5(0)-F-7(2) as the most intense transition. The emission spectra, energy transfer mechanism, luminescence decay time and relative quantum efficiency clearly reveals that these photophysical properties are greatly influenced by the pi-conjugated system, stability of the complexes and the efficient energy transfer from DPBD ligand to emitting level of Eu3+ ion. The complex Eu(DPBD)(3)center dot bipy (C5) exhibited highest quantum efficiency, luminescence intensity bearing good CIE color coordinates (x = 0.64 and y = 0.34) matching the NTSC (National Television Standard Committee) standard values for the pure red color and longest lifetime which makes it a promising red-emitting component for display devices. (C) 2015 Elsevier B.V. All rights reserved.