The Effect and Strategy of High-Priced Level Premium Brand Products Price Reduction

被引：0

作者：

Qiu Xiaodong ^{[1
]}

Hu Song ^{[2
,3
]}

Zhao Ping ^{[4
]}

机构：

[1] Beijing Jiaotong Univ, Sch Econ & Management, Beijing 100044, Peoples R China

[2] Xian Technol Univ, Xian, Peoples R China

[3] China Unicom Market Dept, Beijing 100039, Peoples R China

[4] Tsinghua Univ, Sch Econom & Management, Beijing 100084, Peoples R China

来源：

2007 INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-15 | 2007年

基金：

中国国家自然科学基金;

关键词：

premium brands; high-priced products; price strategy; profitability;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

In the market level of high-priced products, firms that own premium brand, when they are trying to compete with other firms in the industry using price strategy, the implication of price strategy, if from the long run, is a positive or negative signal? This paper use testable empirical research method and systematically investigate the price reduction effect of premium brand. We find that using when premium brands using price strategy to compete with others, the effect is negative to the profitability of premium brands from the long run, as it reduces the profitability and premium ability of the brands that firms have built for a long time. That is, it is necessary for firms that own premium brands to deal with the competition from a totally new insight.

引用

页码：4181 / +

页数：2