Access to premium content on mobile television platforms: The case of mobile sports

被引：10

作者：

Evens, Tom ^{[1
,2
]}

Lefever, Katrien ^{[3
,4
]}

Valcke, Peggy ^{[3
,4
]}

Schuurman, Dimitri ^{[1
,2
]}

De Marez, Lieven ^{[1
,2
]}

机构：

[1] Univ Ghent, Interdisciplinary Inst Broadband Technol, Ctr Media, B-9000 Ghent, Belgium

[2] Univ Ghent, ICT IBBT MICT, B-9000 Ghent, Belgium

[3] Katholieke Univ Leuven, Interdisciplinary Inst Broadband Technol, Interdisciplinary Ctr Law, B-3000 Louvain, Belgium

[4] Katholieke Univ Leuven, ICT IBBT ICRI, B-3000 Louvain, Belgium

来源：

TELEMATICS AND INFORMATICS | 2011年 / 28卷 / 01期

关键词：

Mobile TV; Business model; Bundling; Content regulation; Access; Sports;

D O I：

10.1016/j.tele.2010.05.004

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

As broadcasting sports content has proved to be a popular strategy for driving the growth of the digital premium content marketplace in the past, mobile service operators aim to enter the sports rights market. However, as the markets for live sports broadcasting are still dominated by established broadcasters, mobile network operators are facing significant barriers to access premium content creating bottlenecks in the construction of business models. Therefore, content regulation is seen as essential for the development of mobile television platforms. This article aims to stress the strategic importance of content in the development of sustainable business models for mobile broadcasting services and will discuss the implications of bundling strategies and regulations for the viability of these emerging platforms. (C) 2010 Elsevier Ltd. All rights reserved.

引用

页码：32 / 39

页数：8

共 59 条

[1]

AGHION P, 1987, AM ECON REV, V77, P388

[2]

Andersson C., 2005, MOBILE MEDIA APPL CO

[3]

[Anonymous], OBSERVATORIO J

[4]

[Anonymous], EUROPEAN MEDIA LAW

[5]

[Anonymous], TELEVISION FRONTIERS

[6]

[Anonymous], DIG BROADB CONT MOB

[7]

[Anonymous], EUROPEAN COMPETITION

[8]

Ballon P., 2009, THESIS VRIJE U BRUSS

[9]

BOUWMAN H, 1992, RELAUNCHING VIDEOTEX

[10]

Bouwman H., 2008, Mobile Service Innovation and Business Models

← 1 2 3 4 5 6 →