Economic valuation of Jogjakarta's tourism attributes: a contingent ranking analysis

This paper employs the contingent ranking technique to estimate the economic benefits of selected tourism attributes in Jogjakarta, Indonesia. The attributes assessed are: the Mount Merapi volcanic view at Kaliurang Resort; the cultural-mystic and natural allure of Parangtritis Beach; the historical legacy of the Borobudur temple (the world's largest Buddhist monument and a UNESCO World Heritage Site); and the living cultural heritage of Jogjakarta's Kraton or the King's palace. The study shows that the economic values of such attributes are substantial and that there is merit for an upward review of the admission fees for Borobudur and Kaliurang Resort.