When Is Difficult Planning Good Planning? The Effects of Scenario-Based Planning on Optimistic Prediction Bias

被引:13
作者
Min, Kyeong Sam [1 ]
Arkes, Hal R. [2 ]
机构
[1] Univ New Orleans, Dept Mkt & Logist, Coll Business Adm, New Orleans, LA 70148 USA
[2] Ohio State Univ, Columbus, OH 43210 USA
关键词
TASK-COMPLETION TIMES; IMPLEMENTATION INTENTIONS; SUBJECTIVE LIKELIHOOD; FALLACY; FUTURE; EASE; RETRIEVAL; JUDGMENTS; REAL; EXPLANATION;
D O I
10.1111/j.1559-1816.2012.00958.x
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
As a general rule, individuals tend to be optimistic in predicting when they will complete an upcoming activity. Building upon the ease of generation theory, we examined how dividing the planning process into multiple steps would impact the magnitude of optimism in real world planning. In Experiment 1 we found a decrease in optimistic prediction bias when individuals described their plans by generating a relatively difficult five-step, rather than a relatively easy two-step, optimistic scenario. In Experiment 2 the bias diminished when individuals generated the easy, rather than difficult, pessimistic scenario. In Experiment 3 the bias decreased even among individuals who generated the easy, rather than difficult, optimistic scenario when they were led to negatively interpret the feeling of ease.
引用
收藏
页码:2701 / 2729
页数:29
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