A Study on CRM Implementation in Chinese Commercial Banks

被引：0

作者：

Wang Shu-ying ^{[1
]}

机构：

[1] Wuhan Univ, Financial Dept, Econ & Management Sch, Wuhan, Peoples R China

来源：

TWELFTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS | 2013年

关键词：

electronic commerce; Customer Relationship Management; CRM implementing; management strategy;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The paper first presents the theory of Customer Relationship Management (CRM) under E-commerce circumstances. It then focuses on the motives and obstructions in implementing CRM in Chinese commercial banks. Further, the paper puts forward a trial solution to these specific problems to be a solving aid to Chinese commercial banks under Customer Relationship Management.

引用

页码：318 / 323

页数：6

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