Exploring Customers' Search Behavior on a Large E-Commerce Website

被引：0

作者：

Niu, Xi ^{[1
]}

Yu, Xing ^{[2
]}

机构：

[1] Univ N Carolina, Charlotte, NC 28223 USA

[2] Indiana Univ, Bloomington, IN 47405 USA

来源：

AMCIS 2016 PROCEEDINGS | 2016年

关键词：

Log Analysis; E-Commerce; Search Behavior;

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

In this study, we have teamed up with a large e-commerce website, Walmart.com, and analyzed one-day search logs in 2014. Different measures were compared among three different types of devices desktops, tablets, and mobile phones. The discrepancies as well as similarities regarding search time, search location, click behaviors, and query behaviors are reported. The implications of the findings and the future work are discussed at the end.

引用

页数：5