Pitching research for engagement and impact: a simple tool and illustrative examples

被引：5
作者：
Faff, Robert [1 ]
Kastelle, Tim [1 ]
Axelsen, Micheal [1 ]
Brosnan, Mark [1 ]
Michalak, Rebecca [2 ]
Walsh, Kathy [1 ]
机构：
[1] Univ Queensland, UQ Business Sch, Brisbane, Qld, Australia
[2] Psychsafe Pty Ltd, Perth, WA, Australia
来源：
ACCOUNTING AND FINANCE | 2021年 / 61卷 / 02期
关键词：
End users; External stakeholders; Pitching research; Research engagement; Research impact; Value proposition; BROWN; 1968; BALL;
D O I：
10.1111/acfi.12704
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
Using Faff's pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non-academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents thePR4EIframework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.
引用
收藏
页码：3329 / 3383
页数：55
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