Using Amazon's Mechanical Turk website to measure accuracy of body size estimation and body dissatisfaction

This study investigated Amazon.com's website Mechanical Turk (MTurk) as a research tool for measuring body size estimation and dissatisfaction. 160 U.S. participants completed the BIAS-BD figural drawing scale and demographic questions posted on the MTurk website. The BIAS-BD consists of 17 drawings of various male and female body sizes based on anthropometric data corresponding to a range of 60% below to 140% above the average U.S. adult. Respondents selected a drawing that best reflected their current size and ideal size. Results revealed that respondents overestimated their body size by 6% and desired an ideal size 9.2% smaller than their perceived size. Findings are compared with three previous studies using the BIAS-BD scale. A general correspondence in findings between the four studies was found. We conclude that the MTurk can serve as a viable method for collecting data on the perceptual and attitudinal aspects of body image quickly and inexpensively. (c) 2012 Elsevier Ltd. All rights reserved.