In this work, the morphological, thermal, and crystalline properties of starches isolated from two amaranth cultivars, Amaranthus cruentus (ACr) and Amaranthus caudatus (ACa); the viscoelastic properties of their pastes and gels, through oscillatory and creep-recovery tests and the adjustment to the Maxwell mechanical model, were studied. Both starches presented type A crystalline patterns with high crystallinity degree (CD), 41.84% for ACr and 40.70% for ACa, associated to their low apparent amylose content (AAM) (1.06 g/100 g for ACr and 7.39 g/100 g for ACa). The ACr starch showed the highest values for temperature of gelatinization (T-g) (74.50 degrees C) and Delta H (16.15W/g). Amaranth gelatinized starches exhibited rheological behavior that corresponds to concentrated macromolecular solutions for ACr while ACa starches showed a gel-type behavior. The ACa gels behaved as a viscoelastic solid with smaller values of instantaneous compliance (0.006 Pa (1) < J(0) < 0.0002 Pa (1)), retarded compliances (0.0005 Pa-1 < J(1) < 0.000006 Pa-1; 0.0016 Pa-1 < J(2) < 0.00008 Pa-1) and higher values of newtonian viscosities (33.4 x 10(5) Pa . s <= eta(0) <= 357.1 x 10(5)Pa.s) than ACr, which facilitated their later structural recovery (75.8% <= final recovery <= 85.1%). The gels exhibited a small contribution of viscous flow's compliance (t/eta(0)) brought about by the dashpot of the Maxwell's simple element, while in the ACr pastes, this element acquired importance. The Maxwell model of six-parameters adjusted satisfactorily (R-2 >= 0.986; RSS <= 3 x 10(-4)) the results of creep curves.