A UX Oriented Evaluation approach for Mobile Augmented Reality Applications

Augmented Reality (AR) presents a digitally enhanced 3D the real world, connecting users with meaningful content. AR is developing with the advancement in fields of computer graphics and Human-Computer Interaction (HCI) and can be experienced on handheld devices such as mobile phones, tables etc. However, in order for AR to mature further methods and procedures to conduct User experience(UX) evaluations on AR applications are required. This research paper presents a framework to evaluate AR applications. The framework follows a mixed method approach integrating both quantitative and qualitative methods within a longitudinal program of inquiry. The framework highlights the important attributes that can guide researchers and developers to evaluate the UX of MAR.